the sinking GAP

The GAP corp is in trouble. I have read that it has been compared to the sinking of the titanic. Absurd? I think so.

There are still assets to this company. To write it off is a mistake.

That GAP may be the titanic. But it has yet to hit an iceberg. There is still time!

Here's what GAP management needs to do. First, they need to innovate. Get local and regional designers to develop clothing lines for different regions of the country. Get a NY local designer for the North East. Someone unknown, just out of school, but has promise. Then get a southeast designer...a southwest designer...a northwest designer. Get a local 'feel' throughout the product line for the company. The company needs to get innovative with American design. PUSH Americana! The only way GAP is going to survive is to innovate. And at the same time they diversify. If one design fails for the company the other designs will provide a certain degree of 'insurance'.

Make a move in the concept of fair rights and local rights for garment workers. If the Titanic is sinking it makes sense for management to at least make sure the workers on the ship are eating well.